Spoonshot Helps Product Developers, Chefs, Insights & Brand Managers

An A.I. powered intelligence tool exclusively for the food & beverage industry

Get peace of mind knowing that the Spoonshot platform was designed for you and the challenges you face. Be agile, get rich insights fast, and gain a new level of confidence in your research.

130

Food industry professionals interviewed

During the development of the Spoonshot platform, we interviewed over 130 food industry professionals to get an intimate awareness of the difficulties faced in new product development, particularly with regard to front end innovation and trends research.

Our technology can help you…

Improve productivity

Gain foresight

Spark creativity

Increase confidence

Foster agility

Learn how we have tailored our platform to tackle your challenges

          Select your role:
        
              Product Developers
            
              R&D Chefs
            
              Consumer Insights
            
              Marketing

Product Developers

PROBLEM

Building relevant and novel ingredient combinations that satisfy the innovation goal is tough, whether it’s identifying ingredient substitutes or new applications.

Solution

Spoonshot’s proprietary ingredient networks, and our Novelty and Flavor scores based upon food science research, quickly allow you to discover potentially unintuitive flavor groupings, that have been validated through usage in existing commercial applications.

R&D Chefs

PROBLEM

The constant pressure to be creative is challenging, and there’s simply too much new information and sources out there to stay on top of. Jumping between blogs, newsletters, markets, and events is time consuming and inefficient.

Solution

We give you access to an incredible amount of organized food data from around the world but we don’t just dump it all in lap at once. Our platform selects the most relevant information based upon your needs. No data tables or complex graphs, just easy to digest insights and ideas.

Consumer Insights

PROBLEM

Getting access to new and emerging external data sets that can be configured with your existing data is complex and costly. And you know that potential value within this enormous and exponentially growing data can no longer be ignored.

Solution

Use our insights platform to benchmark and validate internal hypotheses. Better yet, tap into our unique and ever-growing data that consists of 11,000 diverse and authentic long-tail sources, to build your own custom models and intelligence.

Marketing

PROBLEM

Having line of sight on emerging consumer needs and trends, as well as knowing the size of the prize before it’s too late is easier said than done.

Solution

Get 12-month predictions for every trend, track the innovation efforts of challenger brands, both at home and abroad, and proactively be shown potential need gaps and white space.

We Give You The Edge

No matter what your role, you can rest assured that the intelligence you receive in the Spoonshot platform is personalized to your specific goals. So even if your closest rival is also using our technology it’s unlikely that they will be given the same insights. Our personalization algorithm carefully tracks both your implicit and explicit actions on the platform, and translates this into highly curated suggestions and recommendations as you carry out your research.

For example, while the trends and our predictions related to them are universally applicable, how you, as an organization, should respond to a given trend is dependent on many factors. This could include focusing on a specific product claim, a certain type of consumer, or a particular price point, and so on. This is how the Spoonshot platform thinks and delivers insights accordingly.