home image
Rich & refreshing food research done right
home image
The perfect food and beverage AI research tool for the exploration and discovery of all your wonderful ideas.
 
PepsiCo
Kraft
Fonterra
Suntory
Puratos
home image
Loveable food nerdsTM
At Spoonshot, food is our thing. Whether it's taste, technology, trends, or perfectly plain pancakes, we’re obsessed with it. We double- and triple-click, absorbing as much information as possible. We read too long, we drive too far, and we pay too much to learn why people keep discussing, products keep launching, and trends keep growing.

Honestly, we probably take it too far, but we do it because we're endlessly curious. We're food nerds-the more data, the better. And while it's true we built one of the finest AI research tools available for food & beverage professionals, we like to say that we’re not an AI company. We’re a food company full of food lovers trying to create a world where everyone feels the same way we do about food.
home image
A different perspective. A different approach.
What sets us apart:
Primo
We’re really, really nerdy about food.
So nerdy, in fact, that our team of food scientists taught our AI how to speak the ”language of food”.
Winterbotham
We have a lot of data. Like, A LOT.
Our data scientists have scrutinized and validated over 28,000 reliable sources of data.
Renewal
We’re obsessed with transparency.
We’ll show you how the AI arrived at its conclusions–revealing methodology & data sources.
Feature packed. Data rich.
Learn what our platform can do for you.
Data
Trend Watch
You can discover food and beverage trends.
data-img
Wondering where the vegan seafood market is headed next year? What about the growth of functional foods in the beverage space? Or how gut health and flavor profiles will intersect with clean label and sustainability? Spoonshot will not only help you be among the first to discover trends, but we will equip you to present data-backed insights so that your team can make bold decisions with confidence.
Perfect for:
Consumer Market Insights
Consumer Sensory Scientist
Innovation Professional
R&D Professional
Food-Professional
Concepts Generator
You can drive product and menu innovation.
food-professional-img
Do you need to discover high-novelty sweeteners that pair well with garlic or ginger? What about new product concepts or design new flavor combinations for your possible line extension next year? Our Concept Generator will allow your team to explore and experiment food pairings so you can produce reliable recommendations for new products and menu innovations.
Perfect for:
Innovation Professional
R&D Professional
R&D Chefs / Culinary Experts
Comp-Advantage
F&B Explorer
You can perform deep-dive analysis of your industry.
comp-advantage-img
Would you like to know the average protein content in the snack food category? What about which product lines your competitors recently launched in your core markets? Or how saturated the sustainability claim for functional beverages is in California? Our platform will help you understand the current landscape so you can develop well informed, data-driven product strategies to make winning decisions about new opportunities.
Perfect for:
Consumer Market Insights
Consumer Sensory Scientist
Innovation Professional
R&D Professional
Marketing / Sales
R&D Chefs / Culinary Experts
Data Scientist / Engineer
Spoonshot’s insights have been featured in
Arch Up
Subscribe to our insight-packed newsletter where you'll get access to our latest research and commentary on consumers.
Whitepapers and Data-Driven Insights
Whitepapers and Data-Driven Insights