home image
home image
Evolving consumer needs represent a threat to or opportunity for your business.
Do you know what trends are coming next? How will you (re)act?
Use our AI platform to protect and power your innovation!
Evolving consumer needs represent a threat to or opportunity for your business.

Do you know what trends are coming next? How will you (re)act?

Use our AI platform to protect and power your innovation!
Get early signals of future trends
platform demo
Spoonshot’s platform delivers personalized insights, where our predictions power business opportunities, and where novel ideas are the norm.
Our bleeding-edge technology combines the power of AI, food science, and large, diverse data sets, to provide you with validated intelligence for your innovation pipeline.
Spoonshot will transform your research and understanding of consumer needs, giving you the confidence and agility to succeed.
platform demo
DO NOT WATCH THIS…
Seriously don’t. We’d rather you get in touch so we can walk you through our platform but if you want a teaser, here you go.
 
SAY GOODBYE TO STALE METHODOLOGIES & HELLO TO UNINTUITIVE INTELLIGENCE
We’ve taken a first principles approach to innovation insights that directly addresses the problems of traditional market research:
Insights
Forward-Looking Intelligence
No more reliance upon limited data sets, lagging indicators, and archaic processes. You can now leverage our long-tail, alternative data from over 2,500+ varied sources, connected using the domain knowledge of food science to fulfil your development goals.
Unlocked
Uncover Hidden Opportunities
True innovation is about discovering what consumers don’t know, not what they tell you in a focus group. Spoonshot’s AI unlocks uncharted opportunities because our algorithms understand a world of possibilities that the human brain simply can’t fathom.
OUR CUSTOMERS GENERATE OVER $180B IN ANNUAL REVENUE
Did that headline make you stop and read this? To be clear, it was written with that goal, but only so you would know that we’re powering the innovation of some of the world’s best known brands. Who? We don’t name drop. Why?

Let’s be honest, when something works really well and gives you an edge, you’re probably not going to want to tell too many people about it. That’s how our customers feel and we respect that. But some of them did share a few nice words…
quote
Your Novelty and Flavor labels really help me quickly decide if I should pursue an ingredient combination. I also like that new insights appear every time I come back. The platform is very intuitive and better than the other tools I’ve used.
- Major flavor house
quote
Extremely helpful exercise and pointed out several ingredients we hadn’t thought to include. It gave us extra confidence and helped us narrow down our list of concepts to the few that had the highest probability of being favored by our base. Very valuable!
- US food startup
quote
Your approach is very inspiring and really appreciated by the team.
- Leading CPG manufacturer
FROM A CBD ALTERNATIVE TO PERSONALIZED DIETS, DOWNLOAD OUR WHITEPAPERS
Every month, we publish a new paper on emerging and changing trends.
OUR INSIGHTS IN ACTION
Spoonshot delivers insights on new flavor combination for chocolate brand
Garlic and chocolate both have flavanols
Learn how Spoonshot provided actionable insights for an American plant-based chocolate confectionery to create a line extension of their popular candy.
Spoonshot unlocks a new occasion for cheese manufacturer via novel pairing
A cheese and mango ice-cream spread
Know how Spoonshot helped a North American cheese manufacturer create a new format of their existing cheese product and also found a new occasion for its adoption.
FORWARD. THINKING?
Subscribe to newsletter where you’ll get access to our research and commentary on the world F&B innovation.
Arch Up

Got Questions?
Check out our FAQs to find out more about our food trends and opportunities platform.