Outranking already existing products in the food and beverage industry is not an easy feat to achieve especially if the consumers are already using and loving them. At Spoonshot we help CPG companies in the F&B domain develop new food products with a powerful combination of food science and artificial intelligence. Conducting any research related to food and beverage is now a lot easier thanks to over 28,000 sources of data that we use for producing second-order intelligence that can be put to use by your product development and marketing teams.

Every two out of three R&D professionals have reported that on an average it takes them six months to get new products launched in the market. And this remains to be one of the biggest obstacles in the food industry. Adapting to ever changing consumer needs and wants is practically the hardest thing to keep up with.

Fortunately, product development specialists can rely on a business intelligence platform like Spoonshot to make sure they don’t risk getting stale insights. The first step towards improving your food research and development process should be to equip yourself with a tool that can provide domain specific insights that matter to your brand and business.

Another big reason why food research and development processes need a fresh upgrade is because marketers can then use health claims, nutrition claims and insights on future food trends to further help their teams work on getting better products to the market. It is imperative that R&D professionals understand the need for appealing to at least one or all four of the areas of conscious consumption: eco-conscious, geo-conscious health-conscious and self-conscious consumption.

While the ultimate goal for all R&D departments in food manufacturing and food processing companies might be similar, their approach towards research is different. That’s where Spoonshot comes in. With our platform you don’t need to worry about looking at complex tables & charts. We provide personalized insights that are most suited to your needs in an easy to digest format.

So before you hop off and try just another Google search, try searching for what you’re looking for inside our platform by signing up for a free account. Just in case you can’t find it there, we’ll find it for you. If smart food innovation is what you are looking for, you came to the right place.