Charting the innovation roadmap for a diet centric lifestyle brand
What we were asked to do
Provide an in-depth picture of one of the fastest growing dieting trends, its market, as well as its consumers, their habits, motivations, and lifestyles.
Why they wanted this
To guide the strategic product development pipeline of our customer’s lifestyle brand that caters to this emerging dieting trend.
Who asked us
One of the world’s leading snacks manufacturers.
Over 3.5M social media posts from 88,400+ users in the US and UK market
2.5M product reviews
Nearly 4,000 industry articles
3,600+ relevant products across all food and drink categories
25,000+ recipes relating to the diet
Our #foodbrain AI processed all of this data to uncover important connections that would translate into viable innovation opportunities.
We provided the customer with data-backed...
Analyses of the internal and external factors driving the market
Comprehensive psychographic profiles of key user types
Top ingredients that consumers craved
Product and brand benchmarking
4 white spaces, each with our recommended product concepts
Customer feedback from a product developer:
The insights provided were extremely thorough and comprehensive. This data serves as a great tool for multiple teams across the organization as we define our future pipeline and refine existing project concepts.
The Spoonshot team delivered results on time and even went back to complete further research to answer additional questions. The team could easily explain the technology and insights discovered for this specific space. I would definitely work with Spoonshot again.
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Spoonshot delivers food & beverage innovation intelligence by leveraging AI and food science. Our insights reveal the future of food through a deep understanding of emerging and evolving consumer and market needs, enabling us to accurately predict trends and uncover innovation opportunities.