Trends

Press Release| Predicting the Future of Food

8 Leading Edge- Food Trend Predictions 2021 and Beyond

DENVER, Colorado, Oct 31, 2019- A leader on trends in the food industry, Liz Moskow has teamed up with Spoonshot, an emerging food intelligence platform to identify the leading-edge culinary trends that will impact menus, product development, and consumer behavior into 2022.

By leveraging Spoonshot’s massive data pool, Liz Moskow predicts trends before they happen, rather than highlighting them after trend adoption has begun. 

Spoonshot analyzes billions of data points, across 22 different types of data, spanning more than 950 long-tail data sources. These include scientific journals, niche food communities, and social commerce platforms. Spoonshot connects seemingly disparate dots between these data sets using AI to uncover innovation opportunities. Given the huge volume of data examined and algorithmic connections made, Liz Moskow can predict and interpret food trends empowered with new levels of organic intelligence. Welcome to the future of food!

“Yearly trend lists, until now typically only reported on trends that have already passed the initial emergence stage and are already on mainstream and social media radars. By leveraging the AI technology of Spoonshot, food experts, such as myself, can predict the trends before they happen,” says Liz Moskow, Food and Beverage Futurologist. “This early prediction methodology makes it possible for Foodservice and CPG companies to get a jump on their innovation pipelines and develop and release products in a timelier manner to stay ahead of their competitors.”

Kishan Vasani, CEO & Co-Founder at Spooshot adds, “By leveraging food science, machine learning, NLP and computer vision techniques, Spoonshot’s goal is to promote organic intelligence, making people more capable and productive through technology. Now Product Developers and R&D Chefs at CPG companies can connect the dots to make high confidence decisions that cater to evolving consumer needs at an unprecedented scale.”

Here are the 8 Leading-Edge Culinary Trend Predictions That Will Shape The Future Of Food:

SUGAR RUSH-The vilification of sugar is real! With continued mounting pressure from consumers to reduce product sugar content, CPG companies are rushing to find a new gold standard of sweetness.

Sugar replacer, allulose is about to trend. Riding on the heels of the FDA’s decision to exclude allulose, a sweetener derived from wheat and certain fruits from the total and added sugar declarations on nutritional facts panels, allulose is alluring to product developers. 

Taking a food tech approach, Nestlé and Doux Matok are focused on maximizing the efficiency of sugar to provide products with the same perceived sweetness but by using up to 40% less of it.

Look for both allulose and sugar reduction technologies to trend into 2021 and beyond.

GARBANZO: GOOD TO GREAT- The experimentation happening now with both chickpea flour and aquafaba (chickpea soaking water) is the springboard for future chickpea-based trends. Flatbreads and crusts made from chickpea flour will migrate from Italy and France onto American menus and into frozen food sections. Look for socca flatbreads and fainâ based pizzas to hit menus near you. Dairy-free ice cream, macarons, and meringues made with aquafaba will also take center stage into 2021 as consumers clamor for plant-based versions of their favorite sweets.

FATS FORWARD-Emerging research on good ol’ olive oil points to both Elenolide, a chemical component of olive oil that has proven anti-hypertensive properties as well as tyrosol, a compound that’s protective against neurodegenerative diseases. 2020 will see a return to the liberal use of extra-virgin olive oil as the favored fat and a move away from coconut oil.

“NO BONES” ABOUT IT, CAROB WILL MAKE A COMEBACK- Despite its bad reputation as a 1970’s chocolate replacer, carob high in HYP is set to redefine its role to a collagen supportive ingredient for vegetarians. Look for it in coffee innovation, RTD beverage, baked goods, bars, and powders.

SEXY-UGLY FLAVOR MASHUPS- Though you might at first turn your nose up at the thought of umami-rich seaweed paired with sweet caramel, or fish sauce and burned sugar, there are solid flavor pairing philosophies supporting these mash-ups. Consumers are starting to wrap their heads around the idea of flavor experience- it’s what makes accepted favorites like maple bacon doughnuts, apple pie with cheddar and Garrett’s Popcorn cheese and caramel mix so popular. We’ll start to see more experimentation with global umami and sweet into 2021.

CBD ADJACENT-.Copaiba, a completely legal essential oil derived from the resin of the Copaifera tree contains terpenes that interact with the endocannabinoid system in the body to purportedly provide similar therapeutic benefits to CBD. Added sparingly to elixirs and edibles, copaiba has a woodsy, sweet flavor and aroma conducive to relaxation. Look for copaiba to appear as an ingredient callout beginning in the natural and organic space. 

CLIMATARIANS ARE COMING!Vegans have been doing their part to combat climate change by avoiding meat for years, but a more comprehensive approach is coming. This includes the elimination of all foods with a high carbon footprint; such as meat and cheese, eating only locally grown and seasonal foods and avoiding products that exploit animals at risk from climate change. Foods to add to a climatarian diet would include algae, seaweed, pulses, grains and legumes, invasive species of plants, fish, and insects. 

EVERYTHING IN MODERATION –Recent food trends seem to exist at opposite ends of the healthy eating spectrum. From beefy burgers to plant-based patties, mezcal to mocktails, gold-flecked sundaes to medicinal mushroom coffee, consumers are vacillating between decadence and detoxification. 2020 will usher in a year of foodie bipartisanship where the path to the plate will be paved with more moderate choices.

Animal VS Plant Reductitarians will win the day. Getting carnivores to permanently swap their meat for pea protein is not a winning proposition. More likely is a diet comprised of less meat rather than complete elimination. We’ll see a surge in products using the 50/50 method; substituting half the amount of meat for the plant, or half the dairy for nut milk.

Boozy VS Sober Curious– For the average American adult, imbibing with an alcoholic beverage often equates to being social and therefore isn’t going away anytime soon. Rather than choosing to regularly enjoy a boozy milkshake or a Japanese whiskey highball, or abstaining altogether, beverages that employ a light and refreshing approach with lower ABV options will better appease the base.

Decadent VS Functional From an entire bowl of edible cookie dough wrapped in rainbow cotton candy to a cheese sauce smothered five-pound burger, decadent, made- for- Instagram creations are on one side of the food spectrum. On the other, functionally formulated food and beverage products designed for wellness without much concern for flavor, texture or even efficacy… The moderate choice? Thoughtfully crafted food and the beverage made with healthy ingredients in moderate portions with balanced flavor and efficacious amounts of beneficial ingredients.

For a complete in-depth look at the 8 Leading-Edge Culinary Predictions for 2021, visit Trends 2021 

About Liz Moskow: A culinary and hospitality industry expert and culinary brand consultant, Liz Moskow provides strategic thought leadership to food and beverage companies seeking product development, menu innovation, and holistic hospitality program integration. Liz is a leading Food Trendologist tracking, uncovering and predicting the future of food and beverage.  Contact: liz@spoonshot.com

About Spoonshot: Spoonshot equips the food and beverage industry with unprecedented foresight of emerging market needs. Spoonshot’s proprietary food science infused algorithms connect disparate data sets, to deliver personalized insights, predict trends, and identify novel opportunities. Today, Spoonshot is supporting the world’s best-known brands in meeting the future needs of its customers. For more information, please visit www.spoonshot.com. contact: hello@spoonshot.com

Photo: Fat Rice

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