brand Press Release

Press Release | Spoonshot Launches A Localised Version Of Its Trend Prediction Platform For The UK

London, April 27, 2020 Spoonshot, a food AI company that equips the food and beverage industry with unprecedented foresight of emerging market needs, today announced its launch in the UK market. Spoonshot’s proprietary technology is infused with food science algorithms that help British food and beverage brands unlock hidden opportunities derived from emerging market needs.  

“Having already launched our platform for the US and Australian markets over the last six months, I’m personally very excited about our UK launch. It’s my home market and I know many of the incredible food & beverage challenger brands. Of course, it’s a difficult time for the whole industry right now but there are also a number of significant opportunities opening up and we can help brands navigate and unlock the right ones.” said Spoonshot Co-Founder & CEO, Kishan Vasani.

Benefits of the platform include: 

  • Unintuitive and personalised intelligence connecting brands to unmet consumers needs
  • Novel innovation ideas, instead of incremental ones
  • Empowering brands to move towards becoming trendsetters through timely trend predictions 
  • Access to an unprecedented data set: Spoonshot analyses more than 2,100 long-tail data sources including research, social, IP, blogs, and much more. 
  • Answering business problems such as ‘what’s the next big thing in beverages?’ or ‘how can we leverage the plant-based movement? or ‘what line extension is going to be a hit?’.

Several UK brands have already been benefiting from Spoonshot’s insights including Winterbotham Darby, a market leader in the innovation and supply of continental meats, olives, antipasti, and plant-based. “By leveraging Spoonshot’s insights platform, Winterbotham Darby has gained a new level of confidence in seeing how food trends will evolve in the future, as well as uncovering potential new ingredient combinations for our future launches. Spoonshot’s technology has taken us to the next level in terms of trend prediction and innovation research, which makes it a must-have tool.” said, Chris Jenner, Senior Insight Analyst, Winterbotham Darby.

For more information on Spoonshot, visit

About Spoonshot:

Spoonshot is on a mission to power genuine agile innovation for the food & beverage industry. Our intelligence details emerging market and consumer needs by transforming long-tail, open information from diverse, authentic data sources. We connect these disparate data sets via our proprietary food science infused algorithms, to deliver personalized insights, predict trends, and identify innovation opportunities.

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