brand

is it DishQ or dishq?

What’s in a name? Well for us, quite a bit actually. Let us explain… How do you say and write our name? It’s dishq, deliberately all in lowercase. Phonetically, it’s pronounced dishk, not dish-q. (For those of you who know Hindi, it’s ‘ishq’ with a “d” in front. And that might also explain why we chose this name. Does the name, dishq, have any meaning? Yes! Kishan had that lightbulb moment in November 2015, before…

Continue reading