Is It DishQ or dishq?

What’s in a name? Well for us, quite a bit actually. Let us explain… How do you say and write our name? It’s dishq, deliberately all in lowercase. Phonetically, it’s pronounced dishk, not dish-q. (For those of you who know Hindi, it’s ‘ishq’ with a “d” in front. And that might also explain why we chose this name. Does the name, dishq, have any meaning? Yes! Kishan had that lightbulb moment in November 2015, before…

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How The Idea Behind dishq Was Born

By Kishan Vasani, Co-Founder & CEO This is the very first post on the dishq blog. In fact, it’s the first blog post I have ever written despite having worked in Marketing for almost 10 years. Not quite sure how that happened. Anyway, here I go… I wanted to share my experiences during this incredible journey. Not only is this the first tech startup that I have founded, but I’m also doing this in a…

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