Insights Trends

Let’s Not Sugar Coat It

It’s that time of the year again when chocolate confectionery and sugary sweets will be high up on everyone’s shopping lists, as they are synonymous with Christmas. Recent research has also found that three-quarters of consumers in the U.S. think that confectionery is central to their festive traditions. Now that’s a sugar rush!  But there is a new wave of change – sugar reduction in products and confectioners, driven by the rising awareness of consumers…

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